Sport Mart Re-Branding

The Sport Mart re-branding campaign was a creative problem solving excercise accomplished over several months. The aim of our re-branding assignment was to take a company with flawed branding and re-designing their logo and collateral.

My Sport Mart re-imaging was based on several points. As I personally thought their current logo was very dated, and their color scheme choice was too harsh on the eyes I decided to start from scratch. I updated the design to a minimal red tag referencing the many 'red tag' sales available at Sport Mart, which is the store's largest selling point. The use of red and of playful images of illustrated sports equipment promotes a fun and active atmosphere.

Info

• Client : Alex and Wilhelm
• Category : Illustration and Branding
• Status : Completed